Creative by qualification, technologist and futurist by choice, marketeer by profession and leader by design.
Creative by qualification, technologist and futurist by choice, marketeer by profession and leader by design.
I am Nadeem Amin, a strategic leader dedicated to building what’s next. With 20+ years of experience in top-tier agencies like, Ogilvy, Universal McCann, Omnicom, and global brands Kellogg’s, Pringles, Danone, I’ve seen what works. Now, through my own consultancy services called eQu8ion, I bring that C-suite level insight directly to your business, architecting sustainable growth.
My expertise lies in transforming marketing from a cost centre into a powerful, data-driven engine for business growth. I help organizations navigate digital transformation, build high-performance teams, and implement the technology stacks and customer experience (CX) frameworks that deliver measurable ROI.
I don’t just consult; I build. I am credited with establishing new business units and operations from the ground up, enabling companies to thrive in a digital-first world. My focus is on future-proofing your business through actionable strategy, AI-powered marketing, and operational excellence.
Let’s build your competitive advantage.
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My solutioning methodology is loosely based on Design Thinking process where I seek to understand the user (brand, business, individual), challenge assumptions through questions and examine the underlying beliefs, viewpoints, or ideas, and redefine problems in an attempt to identify alternative strategies and solutions.
The best comes out when we collaborate. I involve stake-holders in defining, identifying and solutioning that not only delivers on the expectations but also has the buy-in from the team before we sign-off. This ensures a smooth implementation and adoption.
Here’s what to expect during and as an outcome of the process.
Combining brand positioning, creative storytelling, and generative AI to design experiences that connect with audiences and deliver measurable impact. From brand architecture and campaigns to content ecosystems and transformation programs, partnering with clients to align vision with execution and creativity with performance.
Moving from experimentation to execution by identifying use cases, building AI-ready workflows, and embedding tools that drive efficiency and creativity. With a focus on practical adoption, measurable outcomes, and brand alignment, enabling clients to unlock the value of AI across marketing, customer experience, and decision-making.
Digital transformation over collaboration and practical action. Through strategy workshops, journey mapping, and design-led sessions, clients uncover opportunities to reshape processes, adopt new technologies, and align teams around a shared vision. Guiding organizations from strategy to execution, ensuring digital change drives efficiency, customer impact, and sustainable growth.
Content strategy to connect brand, marketing, and performance. By aligning content with audience needs and business goals, helping clients create frameworks that work across channels, from social and search to CRM and paid media. Through structured planning, editorial calendars, and testing, content becomes a driver of consistency, engagement, and measurable growth across the full marketing mix.
Helping organizations review, design, and optimize processes that support growth. Mapping and developing operational assessments and structured frameworks with the focus on the teams to gain clarity, reduce friction, and deliver consistent outcomes.
Technology audits provide a clear view of how systems, tools, and platforms perform across the business. Through structured assessments and collaborative workshops, identifying gaps, overlaps, and opportunities for efficiency. The outcome is a roadmap that helps clients simplify their tech stack, improve integration, and ensure technology supports strategy and growth.
The first step starts with the workshop. You pick the day and the place and I bring the tools to get started.
The workshop is usually for 4-6 hours including breaks where we aim to achieve the clarity to the challenge put forward. We agree on the agenda, the participants and any legalities or do’s and don’ts and that’s it!
No special equipment, software or hardware is needed unless you have any proprietary requirement for which you provide your own equipment and tools.
Following the workshop, I compile comprehensive document(s) that outline your challenge and solution recommendation. These document serves as a guide, and helps you successfully qualify the internal or external opportunities for your business growth.
The range of documents vary based on the challenge and the solution. Here are some of the documents that I will produce based on the scope: Brand messaging and positioning, digital Audit, AI readiness, customer journey, competitive analysis, strategic marketing plan, content plan, KPIs, team trainings.
Book 30min with me
You need an on-going commitment that not only provides the recommendations but also implements and get them working. No problem!
You can hire me as a consultant for 30, 60, 90 days or longer period of time. These engagements can be full-time or flexible part-time (hourly basis) and invoiced through the ABN.
This usually works best when:
